Why we built an AI agent inside Marketing Cloud
The case for an assistant that lives on top of SFMC instead of in yet another dashboard, and what "in the flow" really means for daily campaign work.
Product updates, Marketing Cloud engineering notes, and the thinking behind building an AI-native layer for SFMC. We're writing the first pieces now. Here's what's on the way.
No filler posts, just the topics we actually plan to publish. Subscribe below and we'll send them as they land.
The case for an assistant that lives on top of SFMC instead of in yet another dashboard, and what "in the flow" really means for daily campaign work.
A look at the tool boundary that masks row-level data, why the model only ever sees schemas and counts, and how writes stay confirm-gated end to end.
Schema-aware SQL in Query Studio, from ENT. shared DEs to system data views. The patterns that make generated queries actually run.
Occasional product updates and Marketing Cloud engineering notes. No noise, and easy to unsubscribe.