Terms of Service - VeLens

Version: 1.1 · Last updated: August 11, 2026

Applies to: VeLens Cloud, and VeLens for Marketing Cloud (the Chrome extension), including the extension previously published as MC Lens.

These Terms of Service ("Terms") are a binding agreement between you and VeLens, Inc., a Delaware corporation ("VeLens", "we", "us"). They govern your access to and use of the VeLens software, websites and APIs (together, the "Service").

By connecting a Marketing Cloud account, installing the extension, or otherwise using the Service, you agree to these Terms. If you do not agree, do not use the Service.

If you are using the Service on behalf of a company or other organization, you represent that you have authority to bind that organization, and "you" means that organization.

How VeLens handles data is described in the Privacy Policy, which is incorporated into these Terms by reference.

1. The Service

VeLens adds productivity and AI-assisted features to Salesforce Marketing Cloud ("Marketing Cloud"). It has two surfaces:

• VeLens Cloud - the web application at app.velens.cloud. The same application also opens inside Marketing Cloud from Marketing Cloud's app menu; that is the same application in an iframe, not a separate product.
• VeLens for Marketing Cloud - a Chrome extension that adds interface elements directly to Marketing Cloud.

Both surfaces share one backend and one account. Some extension features run entirely in your browser against the Marketing Cloud session you are already signed in to; others require you to connect an account over OAuth. Section 2 of the Privacy Policy describes which is which.

VeLens is not affiliated with, endorsed by, or sponsored by Salesforce, Inc. "Salesforce", "Marketing Cloud" and related marks belong to Salesforce, Inc. VeLens is an independent product that works alongside Marketing Cloud.

2. Your account and your organization

You need a connected Marketing Cloud account to use most of the Service. Accounts are created through Marketing Cloud's own OAuth sign-in; VeLens never asks for your Marketing Cloud username or password.

• Who may use the Service. You must be at least 18 years old, or the age of majority where you live if that is higher, and not barred from using the Service under applicable law. The Service is built for business use and is not directed to children.
• One account, one person. Do not share sign-in access. You are responsible for activity that occurs under your account.
• Organizations and roles. A VeLens organization corresponds to a Marketing Cloud enterprise. Owners and admins can invite colleagues and assign roles (owner, admin, editor, reviewer, viewer), which control what each member can do and which features are available to them.
• Owners and admins act for the organization. They can change organization-wide settings, enable or disable features and tool categories for everyone, invite and remove members, and delete the organization and its data. If you are a member rather than an owner, your access depends on decisions they make.
• Keep your details accurate. We use the contact information associated with your account to reach you about the Service.

3. Your Marketing Cloud account, and your authority over it

The Service acts on your Marketing Cloud data at your direction. This section sets out what that requires of you.

• You must be authorized. You represent that you are permitted to connect the Marketing Cloud account you connect, and to grant VeLens the access described in the Privacy Policy. If your employer or client owns that account, you must have their permission.
• You direct the Service; VeLens acts on your instruction. With respect to data VeLens reads from your Marketing Cloud account, VeLens acts as a processor and you are the controller. You are responsible for the lawfulness of the instructions you give.
• You remain responsible for your Marketing Cloud account. Your use of Marketing Cloud is governed by your own agreement with Salesforce, not by these Terms. Nothing in the Service changes that agreement, and you are responsible for staying within it, including its API and usage limits.
• Changes the Service makes are your changes. Where the Service can write to Marketing Cloud - creating or editing content, running or pausing an automation, changing a subscriber's status - it does so because you asked it to. The Service is designed so that AI-initiated writes cannot execute without your explicit confirmation (section 5). You are responsible for reviewing what you confirm.
• Keep your own backups. VeLens is not a backup service and does not retain copies of your Marketing Cloud data for you to restore from. Back up anything you cannot afford to lose before making bulk changes.
• If you need a data processing agreement. Where data protection law requires a written processing contract between us, email thrishul@velens.cloud and we will put VeLens's data processing addendum in place before you rely on the Service for that data. Until one is signed, this section and the Privacy Policy describe how VeLens processes data on your instruction.

4. Acceptable use

Do not:

• Use the Service without authorization over the Marketing Cloud account you connect, or attempt to reach data belonging to another organization.
• Send unlawful, harassing, deceptive or unsolicited messages, or use the Service in a way that breaches anti-spam and electronic marketing law (including CAN-SPAM, CASL and the EU ePrivacy rules), applicable data protection law (including the GDPR), or Salesforce's own acceptable use rules.
• Probe, scan, overload or otherwise interfere with the Service, circumvent its rate limits, quotas, permission checks or feature gates, or attempt to access parts of it you have not been granted.
• Reverse engineer, decompile or attempt to derive source code from the hosted Service, except where that restriction is unenforceable under applicable law.
• Resell, sublicense or provide the Service to third parties as a service of your own, or use it to build a competing product.
• Upload malware, or upload content you do not have the right to submit.
• Use the Service to make decisions about individuals that produce legal or similarly significant effects on them without meaningful human review.

Security research is welcome. Report vulnerabilities to security@velens.cloud. Please do not test against other people's data, and give us a reasonable chance to fix an issue before disclosing it.

We may suspend access that we reasonably believe violates this section or threatens the Service or its other users. Where circumstances allow, we will tell you first.

5. AI features

Several features use large language models. Before you rely on them, understand the following.

Output can be wrong. AI-generated SQL, email content, summaries, recommendations and explanations may be inaccurate, incomplete or unsuitable, and may look confident while being wrong. Review AI output before you act on it, send it, or apply it to production data. You are responsible for what you send to your subscribers and for what you change in your Marketing Cloud account. VeLens gives no assurance that AI output is accurate, fit for a particular purpose, or compliant with any law or standard that applies to you.

Writes require your confirmation. The Service is designed so that a tool that changes something in your Marketing Cloud account cannot run on its own: the model proposes the change, the Service shows you what would happen, and nothing executes until you confirm. Cancelling is always available.

What reaches a model, and what does not. AI requests are routed only through the Vercel AI Gateway to Anthropic, with the gateway's zero-data-retention option enabled and configured to fail closed, so that if that route is unavailable AI features return an error rather than falling back elsewhere. The Service is designed to prevent subscriber contact details and Data Extension row values from reaching a model. Section 7 of the Privacy Policy sets out what is sent, including the one narrow engagement-history capability an admin can switch on. You keep whatever rights you already had in the content you submit and in the output you receive; as between you and VeLens, output produced from your input is yours.

Do not submit content to AI features that you are not permitted to disclose to our sub-processors.

These describe how the Service is built, not warranties of how it will perform. No safeguard is perfect, and VeLens does not warrant that these controls will operate without fault. Section 10 applies to them.

6. Fees, credits and limits

The Service is free today. There is no paid plan, no billing, and we do not ask for a payment card. Every feature on both surfaces is included.

Usage limits keep our model costs predictable while we are small:

If you run out, email us and we will top you up at no charge. Credits have no cash value, cannot be transferred or refunded, and are granted per person per organization rather than pooled.

If we introduce pricing. We may start charging for the Service in the future. If we do, we will give you at least 30 days' notice before any charge applies to you, and we will never begin charging an existing user without telling them first. You can stop using the Service at any point instead of paying. Nothing in these Terms obliges you to pay anything unless you have separately and expressly agreed to a paid plan.

We may also change, suspend or discontinue features, and may impose or adjust limits, as the Service develops. For changes that materially reduce what you rely on, we will give reasonable notice where we can.

7. Your content and your data

• You own your content. Marketing Cloud data, SQL you author, email content, prompts and images you submit, and anything you save in the Service remain yours. We claim no ownership of them.
• The licence you give us is only what running the Service requires. You grant VeLens a non-exclusive, worldwide, royalty-free licence to host, process, transmit and display your content solely to operate, secure and support the Service for you. It ends when the content is deleted.
• Privacy and retention. The Privacy Policy governs how your data is handled, how long each category is kept, and who our sub-processors are. By using the Service you give VeLens general written authorisation to engage the sub-processors listed there. If we add or replace one, we will update that list and give notice through the Service or by email before the change takes effect. You may object by telling us, and if we cannot resolve your objection you may stop using the Service and delete your account.
• Deletion. You can delete your account and its data from the extension popup. If you do not use the extension, email thrishul@velens.cloud with the subject "VeLens account deletion" and we will do it for you. Deletion is immediate in the live service and irreversible; encrypted backups expire within 30 days.
• Feedback. If you send us suggestions, we may use them without restriction or obligation to you. We will not identify you as their source without your permission.

8. Intellectual property

VeLens and its licensors own the Service - its software, interfaces, documentation, and the VeLens name and logo. These Terms grant you a limited, non-exclusive, non-transferable, revocable right to use the Service as it is intended to be used, and nothing more. All rights not expressly granted are reserved. You may not remove or obscure any proprietary notice.

9. Third-party services

The Service depends on third parties, including Salesforce Marketing Cloud, Vercel, Supabase, Cloudflare and Anthropic. Their availability, changes and terms are outside our control, and a change on their side may affect or interrupt the Service. Content you send through an AI feature is additionally subject to the Vercel and Anthropic privacy policies linked in the Privacy Policy. We are not responsible for third-party services themselves, but this does not excuse us from our own obligations under these Terms.

10. Disclaimers

THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE", WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED OR STATUTORY. TO THE MAXIMUM EXTENT PERMITTED BY LAW, VELENS DISCLAIMS THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT.

We do not warrant that the Service will be uninterrupted, timely, secure or error-free; that data it displays will be accurate, current or complete; or that defects will be corrected. There is no service-level commitment and no uptime guarantee. This is an early-stage product offered free of charge, and you should evaluate it against your own requirements before depending on it.

Some jurisdictions do not allow the exclusion of certain warranties, so parts of this section may not apply to you.

11. Limitation of liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW:

• No indirect damages. Neither party is liable for indirect, incidental, special, consequential, exemplary or punitive damages, or for lost profits, revenue, goodwill, or lost or corrupted data, even if advised such damages were possible.
• Cap. VeLens's total aggregate liability arising out of or relating to these Terms or the Service, across all claims, will not exceed the greater of (a) the total fees you paid VeLens in the twelve months before the event giving rise to the claim, or (b) US $100. Because the Service is currently free, that cap is US $100 today.

These limits apply regardless of the theory of liability and even if a limited remedy fails of its essential purpose. They do not apply to liability that cannot be limited by law, including liability for fraud, willful misconduct, gross negligence, or death or personal injury caused by negligence, or to your obligations under section 12.

Some jurisdictions do not allow certain limitations, so parts of this section may not apply to you.

12. Indemnification

You will defend, indemnify and hold harmless VeLens and its officers, directors and employees from third-party claims, damages, losses and reasonable attorneys' fees and costs arising from: your content; your use of the Service in breach of these Terms or applicable law; your lack of authority over a Marketing Cloud account you connected; or messages you sent to your subscribers. This does not apply to the extent a claim arises from VeLens's own negligence, willful misconduct, or breach of these Terms. We will notify you promptly of any such claim, give you control of its defence with counsel reasonably acceptable to us, and cooperate reasonably at your expense. VeLens may participate in the defence with its own counsel at its own expense. You may not settle a claim in a way that imposes any obligation or admission on VeLens without our consent.

13. Term, suspension and termination

These Terms apply for as long as you use the Service.

• You may stop at any time - disconnect in the extension popup, uninstall the extension, or delete your account.
• We may suspend or terminate access if you materially breach these Terms, if your use threatens the security, integrity or availability of the Service, or if we are required to by law. Except where the breach is serious or the law prevents it, we will give you notice and a reasonable chance to fix the problem.
• We may discontinue the Service. If we wind it down, we will give reasonable advance notice and time to export or delete your data.
• On termination, your right to use the Service ends and your data is handled as described in the Privacy Policy. Sections 3 (as to your representations), 6 (as to credits having no cash value), 7 (as to ownership), 8, 10, 11, 12, 14 and 15 survive, as do any claims arising from conduct before termination.

14. Governing law and disputes

These Terms are governed by the laws of the State of Delaware, United States, excluding its conflict-of-laws rules and the UN Convention on Contracts for the International Sale of Goods.

You and VeLens agree to the exclusive jurisdiction of the state and federal courts located in Delaware, and each waives any objection to venue there. If those courts decline jurisdiction over a dispute, it may instead be brought in the state or federal courts located where VeLens has its principal place of business. Either party may bring a qualifying claim in small claims court, and either party may seek injunctive relief in any court of competent jurisdiction to protect its intellectual property.

EACH PARTY WAIVES ANY RIGHT TO A TRIAL BY JURY in any proceeding arising out of or relating to these Terms or the Service.

Before filing, please email thrishul@velens.cloud and give us 30 days to resolve the matter informally.

If you use the Service as a consumer rather than for business purposes, nothing in these Terms deprives you of the protection of any mandatory provision of the law of the country where you live, including any right to bring proceedings there.

15. General

• Changes to these Terms. We may update these Terms. Each revision carries the "Version" and "Last updated" values above, and for material changes we will give reasonable advance notice through the Service or by email. Continued use after the change takes effect means you accept the revised Terms; if you do not, stop using the Service and delete your account.
• Record of your acceptance. We keep a record of each version of these Terms you accepted, when, and from what IP address and browser. You can ask us for your record, and for a copy of any version you accepted, at the contact address in section 16.
• Entire agreement. These Terms and the Privacy Policy are the entire agreement between you and VeLens about the Service, and supersede any prior understanding on the subject. If you and VeLens sign a separate written agreement covering the Service, such as an order form or a data processing addendum, that agreement controls to the extent it conflicts with these Terms.
• Severability. If a provision is held unenforceable, it is modified to the minimum extent necessary and the rest stays in force.
• No waiver. Not enforcing a provision is not a waiver of it.
• Assignment. You may not assign these Terms without our written consent. We may assign them to an affiliate or in connection with a merger, acquisition or sale of substantially all our assets.
• Force majeure. Neither party is liable for delay or failure caused by events beyond its reasonable control.
• Export and sanctions. You represent that you are not located in, or ordinarily resident in, a country or region subject to comprehensive US sanctions, and that you are not on a US government restricted-party list. You will comply with applicable export control and sanctions laws.
• US government users. The Service is "commercial computer software" as defined in FAR 12.212 and DFARS 227.7202, licensed with only the rights granted to all other users.
• Notices. We may notify you at the email address associated with your account or through the Service. Send notices to us at thrishul@velens.cloud.
• Relationship. Nothing here creates a partnership, joint venture, employment or agency relationship, and there are no third-party beneficiaries.

16. Contact

VeLens, Inc.
380 B Riverglade Drive, Amherst, MA 01002, United States
General enquiries: thrishul@velens.cloud
Security reports and vulnerability disclosure: security@velens.cloud

VeLens is not affiliated with, endorsed by, or sponsored by Salesforce, Inc.